Increase the accuracy of identifying the most relevant audiences for your marketing campaigns. We deliver the data you need to accurately target more consumers, audiences and segments for your customer lifecycle and omni-channel management efforts. Combined with our SmartRank algorithms, we generate actionable segmentation and scoring to provide you with highly targeted and optimized leads or marketing data.
Instead of relying on pre-defined queries or assumptions, we employ knowledge, intuition and experience to explore and discover new insights that are relevant, insightful and actionable. We let the data tell the story in new and innovative ways.
Engage the right customers and identify the insights you need. Our consumer database includes:
- • 270 million customers
- • 58,000 attributes on those customers
- • 2 clustering systems
- • 530 million phone numbers
- • 150 million emails
- • 170 million vehicles
- • Credit and financial attributes
How It Works
SMARTCUSTOMER: Consumer Database
We’ve created an unparalleled demographic, psychographic and social sentiment aggregated from multiple data sources which highlights all product and brand affinities. With this data, we combine highly specialized data in the automotive, healthcare and consumer industry. This master database represents over 16 trillion records.
SMARTDISCOVER: Insight and Discovery Engine
The SmartDiscover solution provides an incredibly fast and intuitive access to large amounts of complex data. We can extract the data you need for your lead generation or marketing campaign in just minutes, not days or weeks. This represents a significant leap forward in scalability and bid data analytics. The real power of SmartDiscover is developing insight-focused data discovery. We employ knowledge, intuition and experience to explore and discover new insights that are relevant.
SMARTRANK: Filter, Score, Rank, Intent
SmartRank adds the next level of intelligence and enrichment. Out algorithms connect things that are seemingly unrelated and discover hidden insights in the data that filters, scores, ranks and predicts consumer intent. Connect with consumers when they’re most likely to act. Maximize your campaign impact.
SMARTACTION: Data Delivery
Now that the data is enriched and translated into actionable insights, we’ve made the data access as easy as possible. You have the option of a simple csv or flat file transfer, a ftp connection of your file system or a real time connection through our API.
Targeted Consumer Data Powered by: RytePath
Add to the Customer Experience
View all IQ Audience features to maximize your advertising capabilities. Reach out to Customers in highly thought out way.
Search for data specific to your product or brand. Collect consumer data by specific traits or qualities that are relevant to your brand.