We apply great marketing to promote your brand, product and/or service in a direct or indirect manner, usually with the goal of identifying potential clients or advancing your message (brand, investor sentiment, etc). Our business development initiatives identify strategic partnerships and opportunities within and across segments or industries. We work closely with our clients to move these opportunities to marketing or sales conversations for closing.
Simply stated, the function of sales is to sell directly to the end customer. The function of business development is to work through partners to sell to the end customer, in a scalable way. Our approach establishes goals for business development which may include; brand placement, market expansion, new user acquisition, and awareness — all of which are shared goals of marketing.
Add to the Customer Experience
View all IQ Audience features to maximize your advertising capabilities. Reach out to Customers in highly thought out way.
Search for data specific to your product or brand. Collect consumer data by specific traits or qualities that are relevant to your brand.
Narrow down data based on consumer traits or geographical location. Create marketing strategies unique to the customer you will be advertising to.